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Direct Mail Campaigns

Direct mail can be powerful and dynamic marketing tool.  When planned and executed correctly, they can be a very effective way of gaining visibility with measurable results. When done right, it’s a key tool in the overall marketing plans of many businesses.

Here are some strategies for optimizing your efforts:

Identify your market: Where will you be sending your pieces and why?

Focus your message on benefits: Make sure your content includes the benefits most valuable to potential clients rather than just the features of your products or services.

Create a call to action: What do you want the recipient to do. Be clear and ,when applicable, consider creating a sense of urgency.

Review design specifications with Post Office: Based on certain design specifications and weight, you can save on postage expense.

Test your headline and offer: Experiment with different offers by targeting different small portions of your list.

Combine campaign with other marketing channels: Companies that see the highest response rate from their direct mail campaigns are those that integrate it with other marketing efforts. Remember, one mailing does not make a campaign. So, be prepared to invest in sending out a series of mailings to create a better response rate.

Always update your list: Make sure you keep records current and have your sales team connect with existing clients to ensure your internal list is accurate.

Personalize your messages when possible: Personalized direct mail using variable data printing can be used on the  envelope, introduction, and parta of the content

Follow up: Whenever possible, follow up with both initial responders and non-responders.

 

 

Leonard Feehan Associates, LLC
B2B Digital Marketing Consultant and Marcom Coach
  • 28 Foxcroft Lane, Phoenixville, PA 19460
  • 610-692-1680
November 2017
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Looking to Learn More?

Contact Leonard Feehan to answer any questions related to digital marketing communications or B2B marketing

EMail: len@feehan.com