February 2014

3D Animation Demo

Here’s an example of a 3D animation depicting the how fuel cells could work to charge cell phones. To develop this demo, we worked with the scientists at Foamex and developed a storyboard and then called up Kenn Macintosh of Animations Unlimited. Kenn purchased some of the stock  3D images and created the rest. Demo helped Foamex commercial development team sell the project to investors and board of directors....

Use Featured Product guides and Interactive Programs at Trade Shows

Printers and graphic designers love trade shows because most clients fill their timesheets and presses with promotional and technical literature plus several product data sheets. Most B2B clients get carried away and produce more literature than needed. Even if they hand out most of it at a show, most time it ends up in the trash can. Attendees have limited room in their briefcase or carry-on bag to hold...

Strategy + Objects + Tactics = Winning Ideas

Ideas are a dime a dozen but with the with the right strategic plan and agreed-upon goals, you can create marketing messages that command attention. You and your creative team will have the marketing muscle to turn a good concept into qualified leads and profitable sales. The key is asking the right question and pushing for the best answers from your marketing and sales team. Make sure everyone is...

Lead nurturing leads to more sales

Once you get a lead, what do you do with it. Some are ready to buy so don’t be afraid to ask for the order. Most of your leads start by browsing or researching for the right product or service to fit their needs. Those leads need to be nurtured into a business relationship that’s filled with trust and reliability. The best way to accomplish this in an effective...